About Proof Over Hype

Built for marketers who want proof, not promises.

A practical growth library that turns experimentation into repeatable playbooks and real wins.

Proof Over Hype collects the playbooks, experiments, and creative systems that make growth predictable. Every page is designed to help you ship smarter campaigns and build momentum quickly.

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Experiment-first

Frameworks that start with a clear hypothesis and measurable outcomes.

Execution-ready

Designed for teams that need next steps, not motivational fluff.

Signal over noise

Prioritize learnings that compound, with fast feedback cycles.

Creative pressure-tested

Hooks, angles, and assets that are proven in-market.

What you'll find here

A focused set of tools and insights to help you plan, test, and scale growth with confidence.

  • Playbooks you can run

    Step-by-step frameworks for hooks, funnels, and lifecycle campaigns.

  • Experiment breakdowns

    Real-world test stories covering hypotheses, creative, and results.

  • Creative systems

    Angle libraries and production workflows to keep creative output consistent.

  • Growth calculators

    CAC, retention, and forecasting helpers to plan your next sprint.

How this site is organized

Each section is designed to support a different stage of your growth workflow.

Playbooks

Tactical frameworks, templates, and checklists to run now.

Case Studies

Experiments and learnings from real growth tests and launches.

Creative Lab

Creative strategy, angle ideation, and production guidance.

Growth Vault

Forecasting tools, calculators, and planning resources.

Media

Quick tactical talks and interviews for growth builders.

Ready to explore the playbooks?

Start with the highest-leverage frameworks and build a testing engine that compounds.

Browse Playbooks