Case Studies
Real experiments, tracked results, and lessons you can repeat.
Coming soon: deep dives with hypotheses, execution details, and learnings you can adapt.
From $120 CAC to $95
Paid social reset that cut CAC while holding volume.
FashionFwd Conversion Lift
Product page overhaul that improved conversion by 43%.
SaaS Onboarding Sprint
Activation changes that cut time-to-value in half.
UGC Creative Refresh
A creative swap that lowered CAC in paid social.
Retention Messaging Revamp
Lifecycle updates that lifted repeat purchase rate.