Landing Page Swipes

Layouts and message flows that clarify value fast and drive action.

Hero section patterns

Problem + payoff

Lead with the pain, then show the 24-hour outcome.

Proof-first

Stats strip above the fold before the headline.

Founder POV

Short origin story + why now + call to action.

Section sequence

  1. Hero with single CTA.
  2. Outcome proof grid.
  3. How it works (3 steps).
  4. Objection handling FAQ.
  5. Final CTA with urgency cue.

Copy swipe prompts

  • "If you only fix one thing this week, fix this."
  • "Most teams miss this step before scaling."
  • "Built for busy operators, not marketers."
  • "What happens in the first 14 days."

Swipe checklist

Capture headline, proof element, CTA copy, and pricing language for every swipe. Keep a note on the audience and stage.

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