Retention Cohort Planner

Define retention milestones, forecast cohort value, and diagnose churn risks.

Use this planner to align lifecycle teams on retention targets and the experiments that will move them.

  • Cohort Setup

    Define cohorts by acquisition date, plan tier, or key behaviors.

    Input: Cohort size + baseline retention

    Align cohort definitions with analytics reporting.

  • Milestone Targets

    Set retention goals for day 1, week 4, and month 3 markers.

    Formula: Retention = Active / Cohort size

    Focus on milestones tied to revenue and engagement lift.

  • Revenue Forecast

    Project cohort value using ARPU and retention curves.

    Output: Cohort LTV projection

    Translate retention improvements into revenue impact.

  • Lifecycle Triggers

    Identify onboarding and engagement triggers for each stage.

    Signal: Stage drop-off points

    Use triggers to plan lifecycle messaging and nudges.

  • Churn Indicators

    Track behaviors that predict churn and prioritize mitigations.

    Metric: Time-to-inactive

    Focus on cohorts that need intervention earliest.

  • Experiment Pipeline

    Prioritize experiments that move the largest retention gaps.

    Output: Ranked retention tests

    Keep the roadmap tied to cohort outcomes and value lift.