ROAS Benchmarking

Compare channel returns against realistic targets and identify where efficiency is breaking.

Use this benchmark view to separate scalable channels from those that need creative, targeting, or budget adjustments.

  • Target ROAS Bands

    Set expected ROAS ranges by funnel stage and channel maturity.

    Formula: ROAS = Revenue / Spend

    Align targets to margin and payback expectations.

  • Blended vs. Channel

    See how channel-level performance impacts overall blended ROAS.

    Signal: ROAS contribution by share

    Avoid over-weighting a single high-performing channel.

  • Breakeven Thresholds

    Calculate breakeven ROAS by margin and fulfillment costs.

    Formula: Breakeven = 1 / Margin

    Flag channels that are under the minimum viable return.

  • Payback Windows

    Track ROAS across 7, 30, and 90 day windows to monitor lag.

    Variable: Delayed conversion lift

    Keep short-term performance from distorting long-term value.

  • Creative Efficiency

    Break down ROAS by creative concept to pinpoint top performers.

    Signal: ROAS variance by creative

    Scale winners and sunset fatigue-prone assets faster.

  • Incrementality Check

    Compare reported ROAS to incrementality studies or holdout tests.

    Output: Adjusted ROAS view

    Ensure benchmarks reflect true lift, not attribution bias.