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Experiments, playbooks, and teardown notes—short and practical.
A weekly packet of decisions, teardown notes, and clear next steps. Skimmable, zero fluff.
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What you'll get
- Experiment briefs that explain the why, not just the what.
- Playbook breakdowns you can deploy the same week.
- Teardowns of winning ads, landing pages, and flows.
- Signal shifts to watch before your dashboard tells you.
- Clear next steps you can share with your team.
Recent issues
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Issue 014: The onboarding friction audit
A five-step sweep to catch drop-offs before they harden.
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Issue 013: Testing cadence without burnout
Lightweight rituals that keep experiments shipping.
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Issue 012: Offer clarity teardown
Finding the highest-leverage promise in a noisy market.