Playbooks
Tactical frameworks you can deploy this week, with templates and testing plans built in.
Coming soon: full playbooks with step-by-step execution notes, swipe files, and measurement guidance.
Meta Hooks Playbook
Hook formulas, angle libraries, and on-platform testing cadence.
Landing Page Teardown
A checklist for clarity, trust, and conversion improvements.
Creative Testing Framework
Structured sprint planning and hypothesis-driven creative tests.
Lifecycle Retention Map
Messaging flows from onboarding to reactivation.
Activation Experiment Bank
Quick wins for shortening time-to-value.